This is text about of cosmetic product which called “BB cream” .I will be analysing what creative techniques creator used and explore different elements of this text. Such as use of colours and photograph and photos Links to other areas of the website.
The use of colour
At first looking at the background colour that is on this website is light grey and white. Wysocki (2004) p.g.123 states “ Someone we have to navigate through many pages or screens to gain sense of the what the texts; creator hope to achieve. Obviously the creator wants to make simple and soft on this page. White background framed by light cream colour. The log in and register button with small blue fonts at the highest right corner of the page. A big adversing of sorted org website links with picture included. Red colour fo titles woman's weekly ,and next to the it is an blan scpace with red seacrch button.The text is a black for titles, blue for hyperlinks and black for information text. There are pictures included underneath and next to the hyperlinks. Creator used white colour for the text and red colour of the main banner. There is a picture with model underneath the main banner.
According to Wysocki website used “graphic elements to create a variable surface that can look playful “’(Wysocki 2004,pg132). The colour which creator used is very simple and smart without many bright colours. The important hyperlinks and the main banner used smart colour which are blue and red, it can capturing the reader’s attention and focus on the page.
The use of photographs and photos
The photographs creator used are very well represented and match the main subject of this text. The purpose of this text is cosmetic product called BB cream.BB cream can make your skin looks flawless and smooth. And I think that’s why creator put the standout picture of pretty model in the top of the page and just right under-neath of the main banner. The person who is in the picture is with prefect flawless skin and excellent features. Teenagers don't like to read a lot on the Web.(Nielson,2007).Because teenagers get enough of the school, so when they read website, they like look at the fancy and trendy pictures rather than a lot of texts. Also it can catch reader’s attention to focus on this page and read the text as soon they saw the pictures. The small pictures which located next to the information text at the right hand side with each blue hyperlinks. Almost pictures are female. This can represent the main target gender groups of readers.
Links to other areas of the website
At the top of right corner, there are two button links of log in and register.More than one sorted org website links on this page. It located at the top of the page and another one next to the first paragraph of the information text , and the last one is at the near bottom of the page. Those links are not text links .It is image of the company .When you clink on images, you will go to another sites. There are also link below the information texts, which is blue. Next to information text, there are links with titles of popular fashion beauty and latest fashion beauty. Under the “ fashion “links ,there are editor picks links and section categories links. Subscribe magazine and newsletter links with pictures, and important information such as contact us and adversing button links at the bottom.
The most outstanding links are the popular fashion links and section next to information text and the subscribe links with pictures at the bottom. I feel the reason why there are more links next to the text. Because when readers finish this text, they may have another issues and problems about the relevant information. So when there are links to another area next to the text, readers can read half and then skip to another cosmetic and fashion page. Another reason why subscribe links with outstanding pictures because when reader like to subscribe this magazine ,it can help customer order the magazine without going out of the house and much convenience for the customer. Also save the money for the company .It can minimise worker at the magazine.
The message and main point of this website simply to buy an woman s weekly magazine, so the readers can get latest fashion news and lifestyle information. The elements that creators used for this website pages are very standing out and clearly. Consumers have to be made to feel dissatisfied unless they buy a product…” Goatly (2000) p.g. 186. The whole concepts of woman weekly not just capturing readers’ attention to this magazine, they want to make readers subscribe woman’s weekly magazine. Light and simple colour for page and text. Modern and beautiful pictures makes woman’s weekly magazine very successful.
Goatly, A. (2006). Critical reading and writing. London: Routledge.
Nielson, J. (2007). Writing for the web: Research on how users read on the web and
how authors should write their web pages. Retrieved 9th October, 2007 from
Wysocki, A. F. (2004). The multiple media of texts: How onscreen and paper texts
incorporate words, images and other media. In C. Bazerman and P. Prior,
